:root {
  --carbon: #111111;
  --paper: #f9f5e5;
  --navy: #2e628b;
  --burnt: #c45f34;
  --action: #d85720;
  --action-ink: #8b4021;
  --signal: #eb4e0c;
  --green: #4e7560;
  --concrete: #77736a;
  --surface: #181817;
  --elevated: #222220;
  --muted: #8f8a80;
  --paper-muted: #c9c2b2;
  --gutter: clamp(20px, 3.055vw, 44px);
  --display: "Barlow Semi Condensed", "Arial Narrow", sans-serif;
  --body: "Source Sans 3", system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  color-scheme: dark;
  scroll-behavior: smooth;
  scroll-padding-top: 88px;
}

section[id] {
  scroll-margin-top: 88px;
}

body {
  margin: 0;
  min-width: 320px;
  background: var(--carbon);
  color: var(--paper);
  font-family: var(--body);
  font-size: 17.5px;
  font-weight: 400;
  line-height: 1.4;
  overflow-x: hidden;
}

img {
  display: block;
  max-width: 100%;
}

button,
input {
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
  touch-action: manipulation;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  color: inherit;
}

:focus-visible {
  outline: 3px solid var(--paper);
  outline-offset: 4px;
}

.evidence :focus-visible,
.process :focus-visible,
.review-split__copy :focus-visible,
.offer-card :focus-visible {
  outline-color: var(--navy);
}

.skip-link:focus-visible {
  outline-color: var(--navy);
}

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 12px;
  left: 12px;
  min-height: 44px;
  padding: 10px 14px;
  background: var(--paper);
  color: var(--carbon);
  transform: translateY(-180%);
  transition: transform 160ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.page-gutter {
  padding-inline: var(--gutter);
}

.page-gutter-half {
  padding-inline: var(--gutter);
}

.section-pad {
  padding-block: clamp(72px, 7vw, 112px);
}

h1,
h2,
h3,
h4,
p,
figure,
blockquote,
dl,
dd {
  margin: 0;
}

h1,
h2,
h3,
h4 {
  font-family: var(--display);
  font-weight: 600;
  text-transform: uppercase;
}

h1,
h2,
h3,
h4 {
  text-wrap: balance;
}

h2 {
  font-size: clamp(52px, 5.4vw, 78px);
  line-height: 0.94;
  letter-spacing: -0.035em;
}

h3 {
  font-size: clamp(27px, 2.2vw, 36px);
  line-height: 1;
}

h4 {
  font-size: 26px;
  line-height: 1.05;
}

.site-header {
  position: sticky;
  z-index: 100;
  top: 0;
  display: grid;
  grid-template-columns: 72px minmax(0, 1fr) auto;
  gap: clamp(36px, 6.6vw, 96px);
  align-items: center;
  min-height: 82px;
  padding: 14px var(--gutter);
  border-bottom: 1px solid rgba(249, 245, 229, 0.36);
  background: rgba(17, 17, 17, 0.94);
  backdrop-filter: blur(12px);
}

.brand-mark {
  display: inline-flex;
  align-items: center;
  width: 58px;
  height: 52px;
}

.brand-mark img {
  width: 100%;
  height: 100%;
}

.primary-nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.primary-nav a {
  position: relative;
  padding-block: 8px;
  color: var(--paper-muted);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.primary-nav a::after {
  position: absolute;
  right: 0;
  bottom: 2px;
  left: 0;
  height: 1px;
  background: currentColor;
  content: "";
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 180ms ease;
}

.primary-nav a:hover::after,
.primary-nav a:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  border: 0;
  border-radius: 2px;
  padding: 15px 20px;
  cursor: pointer;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.08em;
  line-height: 1.2;
  text-transform: uppercase;
  transition: transform 180ms ease, box-shadow 180ms ease, filter 180ms ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button--primary {
  background: radial-gradient(circle at center, var(--burnt) 0%, var(--action) 54%, var(--signal) 100%);
  color: var(--carbon);
  box-shadow: 0 8px 28px rgba(235, 78, 12, 0.18);
}

.button--primary:hover {
  box-shadow: 0 12px 34px rgba(235, 78, 12, 0.34);
}

.header-cta {
  min-width: 228px;
}

.mobile-nav-cta,
.hero-mobile-cta {
  display: none;
}

.primary-nav .mobile-nav-cta {
  padding: 15px 20px;
  color: var(--carbon);
  font-family: var(--body);
  font-size: 13px;
  letter-spacing: 0.08em;
}

.primary-nav .mobile-nav-cta::after {
  display: none;
}

.menu-toggle {
  display: none;
}

.hero {
  display: flex;
  flex-direction: column;
  border-bottom: 1px solid rgba(249, 245, 229, 0.3);
  background: var(--carbon);
}

.hero-wordmark {
  display: flex;
  min-height: clamp(240px, 24vw, 362px);
  align-items: center;
  padding-block: clamp(24px, 3vw, 42px);
}

.hero-wordmark img {
  width: 100%;
  height: auto;
}

.hero-statement {
  display: grid;
  min-height: 106px;
  grid-template-columns: minmax(0, 1.55fr) minmax(360px, 0.88fr);
  gap: clamp(48px, 7vw, 112px);
  align-items: center;
  border-block: 1px solid rgba(249, 245, 229, 0.42);
  padding-block: 22px;
}

.hero-statement h1 {
  font-size: clamp(34px, 3.35vw, 52px);
  line-height: 0.95;
  letter-spacing: -0.025em;
}

.hero-statement > p {
  max-width: 590px;
  color: var(--paper);
  font-size: clamp(17px, 1.35vw, 21px);
  line-height: 1.45;
}

.hero-showcase {
  position: relative;
  width: 100%;
  overflow: hidden;
  padding-block: clamp(30px, 3.2vw, 48px);
}

.hero-showcase__track {
  display: flex;
  width: max-content;
  gap: 20px;
  margin-left: clamp(-150px, -8vw, -76px);
  animation: hero-carousel-loop 48s linear infinite;
  will-change: transform;
}

.hero-showcase__set {
  display: flex;
  flex: none;
  gap: 20px;
}

.hero-showcase figure {
  width: clamp(430px, 39vw, 562px);
  aspect-ratio: 16 / 9;
  flex: none;
  border-radius: 4px;
  overflow: hidden;
}

.hero-showcase img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

@keyframes hero-carousel-loop {
  to {
    transform: translate3d(calc(-50% - 10px), 0, 0);
  }
}

.evidence {
  background: var(--paper);
  color: var(--carbon);
}

.evidence-inner {
  display: grid;
  grid-template-columns: minmax(0, 1.8fr) minmax(280px, 0.7fr);
  gap: clamp(48px, 9vw, 144px);
  align-items: center;
}

.source-label {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-bottom: 32px;
  color: var(--green);
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.source-label::before {
  width: 54px;
  height: 2px;
  background: currentColor;
  content: "";
}

.evidence h2 {
  max-width: 950px;
}

.evidence h2 span {
  color: var(--action);
}

.evidence-stat {
  display: flex;
  flex-direction: column;
  gap: 8px;
  border-left: 1px solid var(--green);
  padding-left: clamp(24px, 3vw, 48px);
}

.evidence-stat strong {
  color: var(--green);
  font-family: var(--display);
  font-size: clamp(58px, 6vw, 88px);
  font-weight: 600;
  line-height: 0.8;
}

.evidence-stat span {
  max-width: 330px;
  font-size: 22px;
  line-height: 1.35;
}

.friction,
.review-split,
.about,
.founder {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.friction {
  min-height: 720px;
  background: var(--carbon);
}

.friction-image {
  position: relative;
  min-height: 620px;
  overflow: hidden;
}

.friction-image::after {
  position: absolute;
  inset: 0;
  background: rgba(17, 17, 17, 0.14);
  content: "";
}

.friction-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.friction-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.friction-copy h2 {
  max-width: 650px;
  margin-bottom: clamp(48px, 5vw, 76px);
}

.friction-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 48px 44px;
}

.friction-list article,
.deliverable-grid article {
  display: flex;
  gap: 20px;
  align-items: flex-start;
}

.friction-list img,
.deliverable-grid img {
  width: 44px;
  height: 44px;
  flex: none;
}

.friction-list h3 {
  margin-bottom: 8px;
  font-size: 27px;
  text-transform: capitalize;
}

.friction-list p {
  color: var(--paper-muted);
  font-size: 16px;
}

.prompt-line {
  display: flex;
  gap: 14px;
  align-items: center;
  margin-top: 56px;
}

.prompt-line span {
  height: 1px;
  flex: 1;
  background: var(--paper-muted);
}

.prompt-line p {
  font-size: 18px;
  white-space: nowrap;
}

.review-split {
  min-height: 620px;
  grid-template-columns: minmax(0, 0.92fr) minmax(0, 1.08fr);
  background: var(--paper);
  color: var(--carbon);
}

.review-split__image {
  min-height: 560px;
  background: url("assets/cta-review.png") 73% center / cover no-repeat;
}

.review-split__copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.review-split__copy h2 {
  max-width: 620px;
}

.review-split__copy > p:not(.fine-print) {
  max-width: 620px;
  margin-top: 28px;
  font-size: 20px;
}

.button-row {
  display: flex;
  gap: 28px;
  align-items: center;
  margin-top: 36px;
}

.text-link,
.text-button {
  border: 0;
  border-bottom: 1px solid currentColor;
  padding: 8px 0;
  background: transparent;
  color: var(--navy);
  cursor: pointer;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.text-link span {
  display: inline-block;
  margin-left: 10px;
  transition: transform 180ms ease;
}

.text-link:hover span {
  transform: translateX(5px);
}

.fine-print {
  max-width: 620px;
  margin-top: 46px;
  border-top: 1px solid rgba(17, 17, 17, 0.38);
  padding-top: 18px;
  color: #4e4a44;
  font-size: 14px;
}

.work {
  background: var(--carbon);
}

.section-intro--split {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) minmax(300px, 0.7fr);
  gap: 80px;
  align-items: end;
}

.section-intro--split p {
  max-width: 590px;
  justify-self: end;
  color: var(--paper-muted);
  font-size: 19px;
}

.work-toolbar {
  display: flex;
  gap: 24px;
  align-items: center;
  margin-top: 56px;
  margin-bottom: 32px;
}

.work-toolbar > p {
  flex: none;
  font-size: 12.5px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.project-tabs {
  display: flex;
  gap: 12px;
  align-items: center;
}

.project-tabs button {
  border: 1px solid rgba(249, 245, 229, 0.62);
  border-radius: 9999px;
  padding: 10px 16px;
  background: transparent;
  color: var(--paper-muted);
  cursor: pointer;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  line-height: 1.3;
  text-transform: uppercase;
  transition: background 160ms ease, color 160ms ease, transform 160ms ease;
}

.project-tabs button:hover {
  transform: translateY(-2px);
}

.project-tabs button[aria-selected="true"] {
  border-color: var(--paper);
  background: var(--paper);
  color: var(--carbon);
}

.work-rule {
  height: 1px;
  flex: 1;
  background: var(--concrete);
}

.case-study {
  display: grid;
  min-height: 590px;
  grid-template-columns: minmax(0, 2.2fr) minmax(330px, 0.82fr);
  overflow: hidden;
  border-radius: 8px;
  background: var(--paper);
  color: var(--carbon);
}

.case-study__media {
  position: relative;
  min-height: 560px;
  overflow: hidden;
  background: var(--elevated);
}

.case-study__media > img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: opacity 180ms ease, transform 600ms cubic-bezier(.2,.75,.2,1);
}

.case-study.is-changing .case-study__media > img {
  opacity: 0;
  transform: scale(1.025);
}

.case-study__controls {
  position: absolute;
  right: 24px;
  bottom: 24px;
  left: 24px;
  display: flex;
  justify-content: space-between;
  pointer-events: none;
}

.case-study__controls button {
  display: grid;
  width: 50px;
  height: 50px;
  place-items: center;
  border: 1px solid var(--paper);
  border-radius: 50%;
  background: rgba(17, 17, 17, 0.24);
  cursor: pointer;
  pointer-events: auto;
  transition: background 160ms ease, transform 160ms ease;
}

.case-study__controls button:first-child img {
  transform: rotate(180deg);
}

.case-study__controls button:hover {
  background: rgba(17, 17, 17, 0.64);
  transform: scale(1.06);
}

.case-study__controls img {
  width: 24px;
  height: 24px;
}

.case-study__content {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(32px, 4vw, 58px);
}

.case-index {
  margin-bottom: 28px;
  color: var(--action-ink);
  font-size: 12.5px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.case-study__content h3 {
  margin-bottom: 22px;
  font-size: clamp(36px, 3.8vw, 58px);
}

.palette-strip {
  width: 116px;
  height: 20px;
  margin-bottom: 30px;
}

.case-study__content [data-case-copy] {
  display: flex;
  flex-direction: column;
  gap: 16px;
  font-size: 16px;
}

.testimonial {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr) minmax(180px, 0.22fr);
  gap: clamp(28px, 4vw, 56px);
  align-items: center;
  padding: 56px var(--gutter);
  background: var(--green);
}

.testimonial__quote {
  width: clamp(78px, 8.5vw, 123px);
  opacity: 0.48;
}

.testimonial blockquote {
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.testimonial blockquote p {
  max-width: 970px;
  font-family: var(--display);
  font-size: clamp(27px, 2.3vw, 36px);
  font-weight: 600;
  line-height: 1.05;
  text-transform: capitalize;
}

.testimonial figcaption {
  display: flex;
  min-height: 96px;
  flex-direction: column;
  justify-content: end;
  border-left: 1px solid rgba(249, 245, 229, 0.7);
  padding-left: 32px;
}

.testimonial figcaption strong {
  font-size: 21px;
  font-weight: 400;
}

.testimonial figcaption span {
  color: var(--paper-muted);
  font-size: 16px;
}

.sprint {
  background: var(--carbon);
}

.sprint-intro {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(48px, 7vw, 96px);
  align-items: stretch;
}

.sprint-intro > div {
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.sprint-intro h2 {
  font-size: clamp(68px, 7.6vw, 110px);
  line-height: 0.82;
}

.sprint-intro p {
  max-width: 620px;
  margin-top: 36px;
  color: var(--paper-muted);
  font-size: 20px;
}

.sprint-intro figure {
  min-height: 520px;
  overflow: hidden;
}

.sprint-intro figure img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.inside-sprint {
  margin-top: clamp(72px, 8vw, 120px);
}

.ruled-heading {
  display: flex;
  gap: 42px;
  align-items: center;
}

.ruled-heading h2,
.ruled-heading h3 {
  flex: none;
  font-size: clamp(42px, 4.2vw, 62px);
}

.ruled-heading span {
  height: 1px;
  flex: 1;
  background: var(--paper-muted);
}

.deliverable-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 68px 48px;
  margin-top: 58px;
}

.deliverable-grid h4 {
  margin-bottom: 12px;
  font-size: 27px;
  text-transform: capitalize;
}

.deliverable-grid p {
  color: var(--paper-muted);
  font-size: 16px;
}

.process {
  background: var(--paper);
  color: var(--carbon);
}

.ruled-heading--dark span {
  background: var(--navy);
}

.process-list {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  margin: 72px 0 0;
  padding: 0;
  list-style: none;
}

.process-list li {
  min-width: 0;
  border-left: 1px solid rgba(46, 98, 139, 0.55);
  padding: 0 24px 12px;
}

.process-list li:first-child {
  border-left: 0;
  padding-left: 0;
}

.process-number {
  display: block;
  margin-bottom: 32px;
  color: var(--navy);
  font-family: var(--display);
  font-size: 52px;
  font-weight: 600;
  line-height: 1;
}

.process-list h3 {
  min-height: 72px;
  margin-bottom: 18px;
  font-size: 28px;
  text-transform: capitalize;
}

.process-meta {
  min-height: 48px;
  margin-bottom: 18px;
  color: var(--navy);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.process-list li > p:last-child {
  font-size: 15px;
}

.process-note {
  max-width: 900px;
  margin: 72px auto 0;
  border-top: 1px solid rgba(17, 17, 17, 0.3);
  padding-top: 24px;
  text-align: center;
}

.pricing {
  position: relative;
  display: grid;
  min-height: 790px;
  grid-template-columns: minmax(280px, 0.62fr) minmax(600px, 1.38fr);
  gap: clamp(48px, 7vw, 96px);
  align-items: center;
  overflow: hidden;
  isolation: isolate;
  background: url("assets/pricing-bg-opt.jpg") 35% 76% / cover no-repeat;
}

.pricing::before {
  position: absolute;
  z-index: -1;
  inset: 0;
  background: rgba(17, 17, 17, 0.34);
  content: "";
}

.pricing-copy {
  max-width: 480px;
}

.pricing-copy h2 {
  margin-bottom: 30px;
  font-size: clamp(62px, 6.6vw, 96px);
}

.pricing-copy p {
  margin-top: 16px;
  font-size: 18px;
}

.offer-card {
  width: 100%;
  max-width: 900px;
  justify-self: end;
  border-radius: 4px;
  padding: clamp(28px, 3vw, 42px);
  background: var(--paper);
  color: var(--carbon);
}

.offer-card > header {
  display: grid;
  grid-template-columns: 100px minmax(0, 1fr);
  gap: 24px;
  align-items: center;
}

.offer-card h3 {
  margin-bottom: 8px;
  font-size: clamp(34px, 3vw, 46px);
}

.offer-card header p,
.offer-list,
.offer-price {
  font-size: 16px;
}

.offer-price {
  display: flex;
  gap: 24px;
  align-items: center;
  justify-content: space-between;
  margin-top: 28px;
  border-block: 1px solid rgba(17, 17, 17, 0.22);
  padding-block: 24px;
}

.offer-price strong {
  font-family: var(--display);
  font-size: 30px;
  text-transform: uppercase;
}

.offer-price s {
  margin-left: 12px;
  color: var(--muted);
  font-size: 22px;
}

.offer-price span {
  display: block;
  margin-top: 6px;
  color: var(--navy);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.offer-list {
  margin-top: 26px;
}

.offer-list ul {
  display: grid;
  gap: 8px;
  margin: 16px 0 0;
  padding: 0;
  list-style: none;
}

.offer-list li {
  position: relative;
  padding-left: 30px;
}

.offer-list li::before {
  position: absolute;
  top: 1px;
  left: 0;
  width: 22px;
  height: 22px;
  background: url("assets/icon-check.svg") center / contain no-repeat;
  content: "";
}

.about,
.founder {
  min-height: 650px;
  background: var(--carbon);
}

.about-copy,
.founder-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.about h2,
.founder h2 {
  max-width: 650px;
}

.about blockquote {
  max-width: 650px;
  margin: 44px 0;
  border-left: 3px solid var(--navy);
  padding-left: 30px;
  font-size: 22px;
  line-height: 1.4;
}

.about-copy > div,
.founder-bio {
  display: flex;
  max-width: 650px;
  flex-direction: column;
  gap: 16px;
  color: var(--paper-muted);
}

.about > figure,
.founder > figure {
  min-height: 650px;
  overflow: hidden;
}

.about > figure img,
.founder > figure img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.founder {
  min-height: 0;
  grid-template-columns: minmax(290px, 0.72fr) minmax(0, 1.28fr);
  gap: clamp(40px, 6vw, 96px);
  align-items: stretch;
  padding: clamp(32px, 4.5vw, 68px) var(--gutter);
  background: var(--paper);
  color: var(--carbon);
}

.founder > figure {
  min-height: 0;
  height: clamp(460px, 40vw, 590px);
  border-radius: 4px;
}

.founder > figure img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 38%;
  filter: grayscale(1) contrast(1.04);
}

.founder-copy {
  min-width: 0;
  padding: 26px 0;
}

.founder h2 {
  margin-bottom: clamp(30px, 3vw, 44px);
  font-size: clamp(54px, 5.2vw, 78px);
}

.founder-bio {
  display: grid;
  max-width: none;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 28px;
  color: #57544e;
}

.founder-stats {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  margin-top: clamp(36px, 4vw, 54px);
  border-block: 1px solid rgba(78, 117, 96, 0.52);
  padding-block: 24px;
}

.founder-stats div {
  border-left: 1px solid rgba(78, 117, 96, 0.52);
  padding-inline: clamp(18px, 2.4vw, 34px);
}

.founder-stats div:first-child {
  border-left: 0;
  padding-left: 0;
}

.founder-stats dt {
  font-family: var(--display);
  font-size: clamp(32px, 3vw, 46px);
  font-weight: 600;
  line-height: 1;
  text-transform: uppercase;
}

.founder-stats dd {
  margin-top: 8px;
  color: #6a665e;
  font-size: 14px;
}

.logo-marquee {
  height: 112px;
  overflow: hidden;
  border-block: 1px solid rgba(249, 245, 229, 0.16);
  background: var(--carbon);
}

.logo-marquee__track {
  display: flex;
  width: max-content;
  height: 100%;
  animation: logo-carousel-loop 44s linear infinite;
  will-change: transform;
}

.logo-marquee__set {
  display: flex;
  height: 100%;
  flex: none;
  gap: clamp(54px, 5vw, 84px);
  align-items: center;
  padding-inline: clamp(30px, 3.5vw, 52px);
}

.logo-marquee img {
  width: auto;
  max-width: 211px;
  height: auto;
  max-height: 40px;
  flex: none;
}

@keyframes logo-carousel-loop {
  to {
    transform: translate3d(-50%, 0, 0);
  }
}

.faq {
  display: grid;
  grid-template-columns: minmax(0, 0.58fr) minmax(0, 1.42fr);
  gap: clamp(64px, 9vw, 140px);
  background: var(--navy);
}

.faq-intro {
  display: flex;
  min-height: 760px;
  flex-direction: column;
  justify-content: space-between;
}

.faq > * {
  min-width: 0;
}

.faq-intro h2 {
  max-width: 520px;
}

.faq-intro > div > p {
  max-width: 440px;
  margin-top: 30px;
  color: #e2ded0;
}

.faq-fit {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
  align-items: center;
  justify-content: space-between;
  font-size: 15px;
}

.faq-fit .text-button {
  color: var(--paper);
}

.accordion-item {
  border-top: 1px solid rgba(249, 245, 229, 0.36);
}

.accordion-item:last-child {
  border-bottom: 1px solid rgba(249, 245, 229, 0.36);
}

.accordion-item h3 {
  font-size: inherit;
}

.accordion-item button {
  display: flex;
  width: 100%;
  gap: 18px;
  align-items: flex-start;
  justify-content: space-between;
  border: 0;
  padding: 20px 0;
  background: transparent;
  color: var(--paper-muted);
  cursor: pointer;
  text-align: left;
  transition: color 160ms ease;
}

.accordion-item button:hover,
.accordion-item.is-open button {
  color: var(--paper);
}

.accordion-item button span {
  min-width: 0;
  overflow-wrap: anywhere;
  font-family: var(--display);
  font-size: clamp(23px, 2.05vw, 30px);
  font-weight: 600;
  line-height: 1.08;
  text-transform: capitalize;
}

.accordion-item button img {
  width: 30px;
  height: 30px;
  flex: none;
  transition: transform 180ms ease;
}

.accordion-item.is-open button img {
  transform: rotate(180deg);
}

.accordion-answer {
  overflow: hidden;
}

.accordion-answer:not([hidden]) {
  animation: answer-in 220ms ease both;
}

.accordion-answer p {
  max-width: 780px;
  padding: 0 52px 20px 0;
}

.accordion-answer p + p {
  padding-top: 0;
}

@keyframes answer-in {
  from { opacity: 0; transform: translateY(-8px); }
  to { opacity: 1; transform: translateY(0); }
}

.final-cta {
  position: relative;
  min-height: 526px;
  overflow: hidden;
  background: var(--carbon);
}

.final-cta > img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.final-cta__copy {
  position: relative;
  z-index: 1;
  display: flex;
  min-height: 526px;
  max-width: 700px;
  flex-direction: column;
  align-items: flex-start;
  justify-content: center;
  padding: 64px var(--gutter);
}

.final-cta__copy h2 {
  max-width: 660px;
}

.final-cta__copy > p {
  max-width: 510px;
  margin: 24px 0 34px;
}

.final-cta__copy > span {
  margin-top: 24px;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.site-footer {
  position: relative;
  min-height: clamp(470px, 38vw, 610px);
  overflow: hidden;
  padding: 54px var(--gutter) 0;
  background: var(--carbon);
}

.site-footer > nav {
  display: flex;
  justify-content: space-between;
}

.site-footer nav a {
  font-size: 17px;
}

.site-footer__legal {
  display: grid;
  grid-template-columns: minmax(40px, 1fr) auto minmax(40px, 1fr);
  gap: clamp(28px, 4vw, 66px);
  align-items: center;
  margin-top: 58px;
  color: var(--muted);
  font-size: 14px;
  text-align: center;
}

.site-footer__legal i {
  height: 1px;
  flex: 1;
  background: var(--concrete);
}

.site-footer__wordmark {
  position: absolute;
  right: -3%;
  bottom: -30px;
  left: -3%;
  opacity: 0.43;
}

.site-footer__wordmark img {
  width: 106%;
  max-width: none;
  height: auto;
}

.button:active,
.project-tabs button:active,
.case-study__controls button:active {
  transform: scale(0.98);
}

@media (prefers-reduced-motion: no-preference) {
  html.motion-ready .site-header {
    animation: motion-header-in 520ms cubic-bezier(0.22, 1, 0.36, 1) 40ms both;
  }

  html.motion-ready .hero-wordmark img {
    animation: motion-hero-in 720ms cubic-bezier(0.22, 1, 0.36, 1) 100ms both;
  }

  html.motion-ready .hero-statement h1 {
    animation: motion-hero-in 620ms cubic-bezier(0.22, 1, 0.36, 1) 230ms both;
  }

  html.motion-ready .hero-statement > p {
    animation: motion-hero-in 620ms cubic-bezier(0.22, 1, 0.36, 1) 320ms both;
  }

  html.motion-ready .hero-mobile-cta {
    animation: motion-hero-in 620ms cubic-bezier(0.22, 1, 0.36, 1) 400ms both;
  }

  html.motion-ready .hero-showcase {
    animation: motion-hero-in 760ms cubic-bezier(0.22, 1, 0.36, 1) 460ms both;
  }

  html.motion-ready .primary-nav.is-open {
    animation: motion-nav-panel-in 240ms ease-out both;
  }

  html.motion-ready .primary-nav.is-open > * {
    animation: motion-nav-item-in 340ms cubic-bezier(0.22, 1, 0.36, 1) both;
  }

  html.motion-ready .primary-nav.is-open > :nth-child(2) { animation-delay: 35ms; }
  html.motion-ready .primary-nav.is-open > :nth-child(3) { animation-delay: 70ms; }
  html.motion-ready .primary-nav.is-open > :nth-child(4) { animation-delay: 105ms; }
  html.motion-ready .primary-nav.is-open > :nth-child(5) { animation-delay: 140ms; }
  html.motion-ready .primary-nav.is-open > :nth-child(6) { animation-delay: 175ms; }
  html.motion-ready .primary-nav.is-open > :nth-child(7) { animation-delay: 210ms; }

  html.motion-ready .motion-reveal {
    opacity: 0;
    transform: translate3d(0, 26px, 0);
    transition: opacity 620ms cubic-bezier(0.22, 1, 0.36, 1), transform 620ms cubic-bezier(0.22, 1, 0.36, 1);
    transition-delay: var(--reveal-delay, 0ms);
  }

  html.motion-ready .motion-reveal--left {
    transform: translate3d(-32px, 0, 0);
  }

  html.motion-ready .motion-reveal--right {
    transform: translate3d(32px, 0, 0);
  }

  html.motion-ready .motion-reveal--media {
    transform: scale(1.018);
  }

  html.motion-ready .motion-reveal--soft {
    transform: none;
  }

  html.motion-ready .motion-reveal.is-visible,
  html.motion-ready .motion-reveal:focus-within {
    opacity: 1;
    transform: translate3d(0, 0, 0) scale(1);
  }

  html.motion-ready .motion-reveal:focus-within {
    transition: none;
  }
}

@keyframes motion-header-in {
  from {
    opacity: 0;
    transform: translate3d(0, -16px, 0);
  }

  to {
    opacity: 1;
    transform: translate3d(0, 0, 0);
  }
}

@keyframes motion-hero-in {
  from {
    opacity: 0;
    transform: translate3d(0, 22px, 0);
  }

  to {
    opacity: 1;
    transform: translate3d(0, 0, 0);
  }
}

@keyframes motion-nav-panel-in {
  from {
    opacity: 0;
    transform: translate3d(0, -10px, 0);
  }

  to {
    opacity: 1;
    transform: translate3d(0, 0, 0);
  }
}

@keyframes motion-nav-item-in {
  from {
    opacity: 0;
    transform: translate3d(0, -8px, 0);
  }

  to {
    opacity: 1;
    transform: translate3d(0, 0, 0);
  }
}

@media (max-width: 1120px) {
  .site-header {
    grid-template-columns: 64px minmax(0, 1fr) auto;
    gap: 34px;
  }

  .primary-nav {
    gap: 14px;
  }

  .header-cta {
    min-width: 190px;
  }

  .friction-list {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .case-study {
    grid-template-columns: minmax(0, 1.6fr) minmax(310px, .9fr);
  }

  .deliverable-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .process-list {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 42px 0;
  }

  .pricing {
    grid-template-columns: 1fr;
  }

  .pricing-copy {
    max-width: 640px;
  }

  .offer-card {
    max-width: none;
  }

  .faq {
    grid-template-columns: minmax(0, 1fr);
    gap: 48px;
  }

  .faq-intro {
    min-height: 0;
    gap: 32px;
  }

  .faq-intro h2 {
    max-width: 640px;
  }

  .faq-fit {
    max-width: 520px;
  }
}

@media (max-width: 840px) {
  html {
    scroll-padding-top: 72px;
  }

  body {
    font-size: 16px;
  }

  .brand-mark,
  .menu-toggle,
  .project-tabs button,
  .text-link,
  .text-button,
  .site-footer nav a {
    min-height: 48px;
  }

  .text-link,
  .text-button,
  .site-footer nav a {
    display: inline-flex;
    align-items: center;
  }

  .site-header {
    min-height: 72px;
    grid-template-columns: 52px auto;
    justify-content: space-between;
    padding-block: 10px;
  }

  .brand-mark {
    width: 52px;
    height: 46px;
  }

  .menu-toggle {
    display: flex;
    gap: 12px;
    align-items: center;
    justify-self: end;
    border: 0;
    padding: 10px 0 10px 16px;
    background: transparent;
    color: var(--paper);
    cursor: pointer;
    font-size: 12px;
    font-weight: 700;
    letter-spacing: .08em;
    text-transform: uppercase;
  }

  .menu-lines,
  .menu-lines::before,
  .menu-lines::after {
    display: block;
    width: 22px;
    height: 1px;
    background: currentColor;
    content: "";
    transition: transform 180ms ease, opacity 180ms ease;
  }

  .menu-lines {
    position: relative;
  }

  .menu-lines::before {
    position: absolute;
    top: -6px;
  }

  .menu-lines::after {
    position: absolute;
    top: 6px;
  }

  .menu-toggle[aria-expanded="true"] .menu-lines {
    background: transparent;
  }

  .menu-toggle[aria-expanded="true"] .menu-lines::before {
    top: 0;
    transform: rotate(45deg);
  }

  .menu-toggle[aria-expanded="true"] .menu-lines::after {
    top: 0;
    transform: rotate(-45deg);
  }

  .primary-nav {
    position: absolute;
    top: 100%;
    right: 0;
    left: 0;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    max-height: calc(100vh - 100%);
    max-height: calc(100dvh - 100%);
    overflow-y: auto;
    overscroll-behavior-y: contain;
    scroll-padding-block: 12px 28px;
    border-bottom: 1px solid rgba(249, 245, 229, .36);
    padding: 12px var(--gutter) 28px;
    padding-bottom: max(28px, env(safe-area-inset-bottom));
    background: var(--carbon);
  }

  .primary-nav.is-open {
    display: flex;
  }

  .primary-nav a {
    flex-shrink: 0;
    border-bottom: 1px solid rgba(249, 245, 229, .16);
    padding: 16px 0;
    font-family: var(--display);
    font-size: 26px;
  }

  .header-cta {
    display: none;
  }

  .mobile-nav-cta {
    display: inline-flex;
    width: 100%;
    margin-top: 20px;
  }

  .hero-mobile-cta {
    display: inline-flex;
    width: min(100%, 360px);
    margin-top: 4px;
  }

  .hero {
    min-height: auto;
  }

  .hero-wordmark {
    min-height: clamp(150px, 24vw, 220px);
    padding-block: 28px;
  }

  .hero-statement {
    grid-template-columns: 1fr;
    gap: 20px;
    padding-block: 28px;
  }

  .hero-statement h1 {
    font-size: clamp(36px, 7vw, 52px);
  }

  .hero-statement > p {
    max-width: 620px;
  }

  .hero-showcase figure {
    width: min(74vw, 562px);
  }

  .evidence-inner,
  .section-intro--split,
  .faq {
    grid-template-columns: 1fr;
  }

  .evidence-stat {
    border-left: 0;
    border-top: 1px solid var(--green);
    padding: 30px 0 0;
  }

  .friction,
  .review-split,
  .about,
  .founder,
  .sprint-intro {
    grid-template-columns: 1fr;
  }

  .friction-image,
  .review-split__image,
  .about > figure,
  .founder > figure,
  .sprint-intro figure {
    min-height: 520px;
  }

  .friction-copy {
    order: -1;
  }

  .founder {
    gap: 34px;
    padding-block: 42px;
  }

  .founder > figure {
    min-height: 0;
    height: 480px;
  }

  .founder-copy {
    padding: 0;
  }

  .review-split__image {
    background-position: 73% center;
  }

  .section-intro--split p {
    justify-self: start;
  }

  .work-toolbar {
    align-items: flex-start;
  }

  .project-tabs {
    flex-wrap: wrap;
  }

  .work-rule {
    display: none;
  }

  .case-study {
    grid-template-columns: 1fr;
  }

  .case-study__media {
    min-height: 440px;
  }

  .testimonial {
    grid-template-columns: auto 1fr;
  }

  .testimonial figcaption {
    grid-column: 2;
    min-height: auto;
    border-left: 0;
    padding-left: 0;
  }

  .sprint-intro > div {
    min-height: 430px;
  }

  .process-list {
    grid-template-columns: 1fr 1fr;
  }

  .faq-intro {
    min-height: auto;
    gap: 32px;
  }

  .final-cta > img {
    object-position: 60% center;
  }

  .site-footer__wordmark { bottom: -14px; }
}

@media (max-width: 560px) {
  .section-pad {
    padding-block: 72px;
  }

  h2 {
    font-size: 50px;
  }

  .hero-wordmark {
    min-height: 112px;
    padding-block: 22px;
  }

  .hero-statement {
    gap: 16px;
    padding-block: 24px;
  }

  .hero-statement h1 {
    font-size: 34px;
  }

  .hero-statement > p {
    font-size: 16px;
  }

  .hero-showcase {
    padding-block: 22px;
  }

  .hero-showcase__track {
    margin-left: -48px;
  }

  .hero-showcase__set {
    gap: 14px;
  }

  .hero-showcase figure {
    width: 82vw;
    aspect-ratio: 16 / 9;
  }

  .source-label::before {
    width: 28px;
  }

  .friction-list {
    grid-template-columns: 1fr;
  }

  .friction-image,
  .review-split__image,
  .about > figure,
  .founder > figure,
  .sprint-intro figure {
    min-height: 380px;
  }

  .button-row,
  .offer-price {
    align-items: stretch;
    flex-direction: column;
  }

  .button-row .button,
  .offer-price .button {
    width: 100%;
  }

  .work-toolbar {
    flex-direction: column;
  }

  .project-tabs {
    width: 100%;
    flex-wrap: nowrap;
    overflow-x: auto;
    padding-bottom: 10px;
    scrollbar-width: thin;
  }

  .case-study__media {
    min-height: 300px;
  }

  .case-study__content {
    padding: 34px 26px 42px;
  }

  .testimonial {
    grid-template-columns: 1fr;
    padding-block: 48px;
  }

  .testimonial__quote {
    width: 72px;
  }

  .testimonial figcaption {
    grid-column: auto;
  }

  .sprint-intro > div {
    min-height: auto;
  }

  .sprint-intro h2 {
    font-size: 64px;
  }

  .ruled-heading {
    display: grid;
    grid-template-columns: minmax(0, 1fr);
    gap: 24px;
  }

  .deliverable-grid,
  .process-list {
    grid-template-columns: 1fr;
  }

  .deliverable-grid {
    gap: 42px;
  }

  .process-list {
    gap: 0;
  }

  .process-list li,
  .process-list li:first-child {
    display: grid;
    grid-template-columns: 64px minmax(0, 1fr);
    border-top: 1px solid rgba(46, 98, 139, .35);
    border-left: 0;
    padding: 28px 0;
  }

  .process-number {
    grid-row: 1 / 4;
    margin: 0;
    font-size: 40px;
  }

  .process-list h3,
  .process-meta {
    min-height: auto;
  }

  .process-list h3 {
    margin-bottom: 10px;
  }

  .process-meta {
    margin-bottom: 12px;
  }

  .pricing {
    min-height: auto;
    background-position: 28% center;
  }

  .offer-card > header {
    grid-template-columns: 72px minmax(0, 1fr);
  }

  .offer-card > header > img {
    width: 72px;
    height: 72px;
  }

  .offer-card h3 {
    font-size: 32px;
  }

  .offer-price s {
    display: block;
    margin-left: 0;
  }

  .founder-stats {
    grid-template-columns: 1fr;
    gap: 24px;
    margin-top: 34px;
    border-bottom: 0;
  }

  .founder-stats div,
  .founder-stats div:first-child {
    border-top: 1px solid var(--concrete);
    border-left: 0;
    padding: 22px 0 0;
  }

  .founder-stats div:first-child {
    border-top: 0;
    padding-top: 0;
  }

  .founder {
    padding-block: 30px 42px;
  }

  .founder > figure {
    min-height: 0;
    height: 360px;
  }

  .founder h2 {
    margin-bottom: 26px;
    font-size: 52px;
  }

  .founder-bio {
    grid-template-columns: 1fr;
    gap: 16px;
  }

  .logo-marquee {
    height: 88px;
  }

  .logo-marquee img {
    width: auto;
    max-width: 170px;
    height: auto;
    max-height: 32px;
  }

  .logo-marquee__set {
    gap: 44px;
    padding-inline: 26px;
  }

  .accordion-answer p {
    padding-right: 0;
  }

  .final-cta {
    min-height: 650px;
  }

  .final-cta > img {
    object-position: 66% center;
  }

  .final-cta__copy {
    min-height: 650px;
    justify-content: flex-end;
    padding-block: 52px;
  }

  .site-footer {
    min-height: 430px;
  }

  .site-footer > nav {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 18px 32px;
  }

  .site-footer__legal {
    grid-template-columns: 1fr;
    gap: 16px;
    align-items: center;
    margin-top: 30px;
    text-align: center;
  }

  .site-footer__legal i {
    width: 100%;
    flex: none;
  }

  .site-footer__wordmark {
    right: auto;
    bottom: 12px;
    left: -18%;
    width: 140%;
  }

}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .hero-showcase__track,
  .logo-marquee__track {
    display: block;
    width: 100%;
    height: auto;
    margin-left: 0;
    animation: none !important;
    transform: none !important;
    will-change: auto;
  }

  .hero-showcase {
    padding-inline: var(--gutter);
  }

  .hero-showcase__set {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(40%, 280px), 1fr));
  }

  .hero-showcase figure {
    width: 100%;
  }

  .logo-marquee {
    height: auto;
  }

  .logo-marquee__set {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 140px), 1fr));
    height: auto;
    gap: 32px;
    place-items: center;
    padding: 32px var(--gutter);
  }

  .logo-marquee img {
    max-width: 100%;
  }

  .hero-showcase__set[aria-hidden="true"],
  .logo-marquee__set[aria-hidden="true"] {
    display: none;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

}