Looks too small
The work feels established. The presentation still reads early-stage.
Good work, given shape
Brand upgrades for established local service businesses. In 21 days, make the brand match the work—without losing recognition.
Get a Free Brand Review
BrightLocal Local Consumer Review Survey 2026
Positive reviews get you shortlisted. But 66% keep researching.
54% visit your website next. Does the business they see look as good as the work they heard about?
Four signs the brand is holding you back
Disconnected
Truck, website, uniform and estimate look like different companies.
Fails in the field
The logo breaks down on vehicles, workwear, signs and small screens.
Hard to scale
Every new service, vehicle or vendor creates another version.
Sounds familiar?
See what customers see first.
Share your website or social profile in under a minute. We’ll review how your business shows up and send a concise Brand Snapshot—no files to gather and no call to book.
* We’ll look at your public presence, prioritize the biggest opportunity and email a personalized snapshot. If there’s a strong fit, we’ll invite you to see the full review.
Good work,
given shape
Selected identity systems from across industries—showing the judgment, clarity and practical execution SHAPES ABOVE brings to every sprint.
01 / 11
Fazenda Sossego
Fazenda Sossego is one of the biggest agricultural operation in Central-West Region in Brazil, built around technology, sustainable growth and respect for tradition. Its recognizable but crowded identity no longer matched the business.
We preserved the strongest equity in the original symbol, simplified the logo and created a crop-inspired palette and modular graphic system. The result is one clear identity across stationery, uniforms, vehicles, signage and packaging.
The result was incredible. They upgraded our brand making it modern, while keeping it completely recognizable to our customers.
Fazenda Sossego
The 21-Day
Brand Upgrade
Sprint
A focused, fixed-scope engagement for businesses that have outgrown their current presentation. In 21 calendar days, we turn what customers already trust into a clear identity built for everyday use.
Inside the Sprint
A clear brand foundation
What are the company’s values and what should it be known for?
Two directions to choose from
Each includes a moodboard, logo, color, type and three practical mockups.
One complete identity system
The chosen direction becomes a logo family, supporting graphics and clear usage rules.
Three priority applications
A vehicle system plus two high-value touchpoints selected around your business.
Files vendors can use
Organized production-ready files, clear guidance and a practical handoff.
30 days of launch support
Questions, file guidance and light rollout support after delivery.
Snapshot to Sprint
- 00
Request a Free Review
Share your contact details and a public profile. No uploads. No booking.
- 01
Personal review
We review the public brand presence, qualify fit and identify the most important visible gap.
- 02
Brand Snapshot
Receive three simple signals—recognition, consistency and trust—plus the biggest opportunity we found.
- 03
Full Brand Review
If there’s a strong fit, see the complete review with Marcelo and the changes we’d prioritize.
- 04
Brand Upgrade Sprint
Turn the findings into a clear, production-ready identity built for everyday use.
Each stage earns the next: a quick request, a useful Snapshot, a valuable review and—only when it fits—a focused Sprint.
One scope.
One price.
A fixed sprint built to reach a decision and get the brand into use—not stretch the work across months.
50% to start. 50% before final file handoff. Printing and installation are not included.
21-Day Brand Upgrade Sprint
A complete strategy and visual upgrade that makes the quality of your work easier to recognize and trust—and gives your business a brand system ready for growth.
USD 2,000 USD 2,500
Sprint deliverables:
- A brand foundation defining the values and how the business should be recognized
- Two visual directions, each with a moodboard, logo, color, type and three mockups
- A complete identity system developed from the direction you select
- A vehicle system plus two applications chosen around your priority touchpoints
- Vendor-ready files and a practical Field Guide for consistent implementation
- 30 days of support for questions, file guidance and rollout assistance
Not only the design—the process and communication were exceptional. It was the best decisions we made for the business this year.
Lido San Francesco
A design studio for service brands
“We keep what customers recognize, remove what creates friction and build a system the business can grow with.”
Shapes Above is an independent global studio specializing in brands and design for established U.S. service businesses.
We work where trust becomes visible: the truck, uniform, estimate, website, sign and phone screen. The process is focused, the thinking is senior and the result is built for everyday use.
Meet the Founder
Marcelo Ambiel is a senior brand designer with 6+ years of experience and more than 50 identities created. His career includes work alongside teams at ServiceNow, Salesforce, Slack and the Adecco Group.
He founded Shapes Above to bring that level of thinking to service businesses through a direct process, close attention and identities built for real use.
- 7 Years
- In the craft
- 50+
- Brands designed
- 100%
- Clients Satisfied
Frequently asked questions
Straight answers about recognition, timing, scope and what the sprint can—and cannot—do.
Still unsure about fit?Get a Free Brand Review
During the free 45 minute Brand Review, we examine how your business currently presents itself, identify gaps affecting recognition or trust, and discuss the clearest opportunities for improvement. If the Sprint fits your needs, we’ll also explain the scope, process and investment. There’s no obligation to continue.
The Sprint is a focused branding service for established businesses whose reputation has outgrown their visual identity. Over 21 calendar days, we develop a brand foundation, two creative directions, one complete identity, a vehicle system, two priority applications, files ready for your vendors, a Brand Field Guide and 30 days of support.
Yes. The Sprint creates a complete visual identity system, not just a standalone logo. It includes a logo family, colors, typography, supporting graphics and clear usage guidance—all designed to make your business more recognizable and consistent wherever customers encounter it.
No. Our goal is recognition, not reinvention. We identify what customers already know and trust, preserve that equity, and improve what no longer represents the quality of your business. The result should feel sharper and more consistent, but still recognizably yours.
The Sprint includes a vehicle identity system and two additional applications selected around your priorities. An application is one defined, real-world use of your brand—such as a uniform, yard sign, estimate header, service card, door hanger, business card or social profile system. Exact scope is confirmed before work begins.
We keep your involvement focused. You’ll complete the async onboarding, share your current assets and vehicle information, choose your application priorities, attend two presentation calls and provide consolidated decisions within one business day. Delays in receiving required information or feedback will move the delivery date accordingly.
You’ll choose one of the two creative directions and provide one consolidated written response within one business day. We use that feedback to develop the selected identity. After the Final Brand Presentation, one refinement round covers minor adjustments to spacing, typography, colors, scale, placement, layout and factual corrections.
New creative directions, strategy changes, applications, vehicle types or feedback submitted in separate stages are outside the included scope and will be quoted separately.
The Sprint includes the design system for one vehicle type—one make, model and body style—but not physical production. Once your installer provides the correct template, we prepare the artwork and review one production proof. Printing, materials and installation are separate vendor costs. Additional vehicle types are quoted separately.
Payment is divided into two parts. The first 50% reserves your Sprint and is due before work begins. The remaining 50% is due after the Final Brand Presentation and before the final files are released. Ownership of the completed work transfers after payment in full.
You receive 30 calendar days of support for usage questions, file-format guidance, replacement of corrupted exports, unchanged file re-exports and one vehicle-production proof review. This includes up to three consolidated async requests, answered within two business days.
New creative work, applications, vehicle types, extended vendor coordination or rush requests are quoted separately, starting at $300.
Start with what customers already see.
Share your website or social profile. We’ll review the biggest opportunities to improve recognition, consistency and trust, then email your Brand Snapshot.
Get a Free Brand Review About 1 minute · No uploads · No call to book